Author FormatPaperback 240 pages Dimensions172 x 246 x 22.86mm 650g Publication date31 Oct 2012 Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date
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